G2 Vendor Directory

HubSpot

#1 in Marketing Automation

Cambridge, Massachusetts, United States

12

Products on G2

38.1K

Total reviews

4.4

Avg. star rating

  • HubSpot Marketing Hub ranks #1 in Marketing Automation.
  • Reviews across HubSpot's portfolio grew 273.3% quarter-over-quarter.
  • HubSpot's 12 products span 63 categories on G2.
  • Small Business is the largest segment among reviewers, at 56.5%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across HubSpot's products.

Page views and citations · HubSpot

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Salesforce

1,000 switched
2

Zoho

417 switched
3

Pipedrive

263 switched
4

Intuit Mailchimp

253 switched
5

Zendesk

177 switched

Losing to

Based on reviewers of other products who said they switched from HubSpot.

1

ActiveCampaign

308 switched
2

Salesforce

205 switched
3

Zoho

165 switched
4

Pipedrive

123 switched
5

Close

108 switched

Key stats

+273.3%

#1

63

Small Business

2006

17,628

Cambridge, Massachusetts, United States

$958.1K

Adoption by company size

SegmentShare of reviews
Small Business56.5%
Mid-Market38.2%
Enterprise5.3%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q44664.4
2025 Q14324.4
2025 Q24434.4
2025 Q32,5394.6
2025 Q47554.3
2026 Q15624.4
2026 Q26114.3
2026 Q32,2814.5