HubSpot Marketing Hub
16K
Reviews
4.4
Star rating
#1
Rank in Social Media Advertising
Pros and cons
Pros
- Ease of Use
- Email Marketing
- Intuitive
- Automation
- Features
- Marketing Automation
Cons
- Learning Curve
- Missing Features
- Limited Features
- Expensive
- High Pricing
- Complexity
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
+336.8%
64
Small Business
15
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 52.1% |
| Mid-Market | 41.3% |
| Enterprise | 6.6% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 281 | 4.4 |
| 2025 Q1 | 129 | 4.4 |
| 2025 Q2 | 294 | 4.4 |
| 2025 Q3 | 1,265 | 4.6 |
| 2025 Q4 | 350 | 4.3 |
| 2026 Q1 | 269 | 4.4 |
| 2026 Q2 | 258 | 4.4 |
| 2026 Q3 | 1,127 | 4.5 |
Satisfaction ratings
Ease of Use8.8
Ease of Setup8.4
Quality of Support8.9
Meets Requirements8.7
What reviewers say
Advanced, Scalable System That Does the Heavy Lifting
4.0
“I think the whole system is so advanced, with so much capability, once you are on top of it, it does a lot of the work for you and allow for scale.”
Simple, Powerful Email Editor with Campaigns in One Place
4.0
“Simple and powerful email editor and the ability to manage campaigns all in one place”
Useful marketing tools in one place
4.0
“Having email marketing, campaigns and contact details in one place is the biggest plus. It makes it easier to keep marketing work organized and see how different activities connect.”