G2 Vendor Directory

ActiveCampaign

#2 in Email Template Builder

Chicago, IL

2

Products on G2

14.9K

Total reviews

4.4

Avg. star rating

  • ActiveCampaign ranks #2 in Email Template Builder.
  • Reviews across ActiveCampaign's portfolio grew 8.5% quarter-over-quarter.
  • ActiveCampaign's 2 products span 35 categories on G2.
  • Small Business is the largest segment among reviewers, at 91.9%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across ActiveCampaign's products.

Page views and citations · ActiveCampaign

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Intuit Mailchimp

2,435 switched
2

Constant Contact

318 switched
3

HubSpot

308 switched
4

Thryv

298 switched
5

AWeber

219 switched

Losing to

Based on reviewers of other products who said they switched from ActiveCampaign.

1

HubSpot

78 switched
2

Encharge

28 switched
3

Intuit Mailchimp

23 switched
4

MailerLite

18 switched
5

Customer.io

17 switched

Key stats

+8.5%

#2

35

Small Business

2003

854

Chicago, IL

$26.7K

Adoption by company size

SegmentShare of reviews
Small Business91.9%
Mid-Market7.2%
Enterprise0.9%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q42124.1
2025 Q12274.2
2025 Q22234.0
2025 Q32754.2
2025 Q4884.1
2026 Q11364.1
2026 Q2944.2
2026 Q31024.1