G2 Vendor Directory

Marketing Automation

248

Products

95.4K

Total reviews

4.4

Avg. rating

HubSpot Marketing Hub by HubSpot leads the Marketing Automation category with a 4.4 rating from 16,006 reviews. HighLevel has the strongest momentum in the category, up -83.8% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Marketing Automation.

LLM citations · Marketing Automation

Source: G2 review data

Key stats

HubSpot Marketing Hub

HighLevel

Small Business

Category trends

How the Marketing Automation market is moving, from G2 review and Grid data.

Which products are most adopted?
1
HubSpot Marketing Hub13,273 2
ActiveCampaign12,238 3
Salesforce Marketing Cloud3,987 4
Adobe Marketo Engage2,833 5
Intuit Mailchimp All-in-One Marketing Platform2,052
Which products are growing fastest?
1
HubSpot Marketing Hub839 2
Adobe Marketo Engage91 3
Salesforce Marketing Cloud46 4
Braze39 5
Bloomreach38
Which products climbed the Grid most?
1
Attentive34 2
Klaviyo10 3
Adobe Marketo Engage8 4
Braze3 5
Bloomreach2
Which products are reviewers switching to?
1
ActiveCampaign1,340 2
HubSpot Marketing Hub505 3
Attentive296 4
Braze177 5
Iterable157
Which products do enterprises choose?
1
Salesforce Marketing Cloud897 2
HubSpot Marketing Hub865 3
Adobe Marketo Engage711 4
Braze441 5
Oracle Eloqua328
Which products do mid-market buyers choose?
1
HubSpot Marketing Hub5,516 2
Salesforce Marketing Cloud1,816 3
Adobe Marketo Engage1,446 4
ActiveCampaign892 5
Braze818
Which products do small businesses choose?
1
ActiveCampaign11,215 2
HubSpot Marketing Hub6,672 3
Thryv1,564 4
Intuit Mailchimp All-in-One Marketing Platform1,532 5
Salesforce Marketing Cloud1,191
Which are growing fastest in enterprise?
1
HubSpot Marketing Hub99 2
Adobe Marketo Engage22 3
Bloomreach11 4
Braze10

Fastest growing

Ranked by G2 Momentum score.

1

HighLevel

by HighLevel · 654 reviews

4.6
2

Maestra

by Maestra · 81 reviews

4.8
3

Customer.io

by Customer.io · 990 reviews

4.4

All products

Ranked by G2 Grid position.

1

HubSpot Marketing Hub

by HubSpot · 16,006 reviews

4.4
2

Braze

by Braze · 1,980 reviews

4.5
3

ActiveCampaign

by ActiveCampaign · 14,827 reviews

4.4
4

Insider One

by Insider One · 1,432 reviews

4.7
5

Adobe Marketo Engage

by Adobe · 3,339 reviews

4.1

Showing 5 of 248