ActiveCampaign
14.8K
Reviews
4.4
Star rating
#2
Rank in Email Template Builder
Pros and cons
Pros
- Ease of Use
- Automation
- Automations
- Automation Features
- Features
- Email Marketing
Cons
- Learning Curve
- Missing Features
- Expensive
- Limited Features
- Not Intuitive
- Steep Learning Curve
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
+13.3%
63
Small Business
34
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 92.0% |
| Mid-Market | 7.1% |
| Enterprise | 0.9% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 212 | 4.1 |
| 2025 Q1 | 225 | 4.2 |
| 2025 Q2 | 223 | 4.0 |
| 2025 Q3 | 275 | 4.2 |
| 2025 Q4 | 88 | 4.1 |
| 2026 Q1 | 136 | 4.1 |
| 2026 Q2 | 90 | 4.2 |
| 2026 Q3 | 102 | 4.1 |
Satisfaction ratings
Ease of Use8.5
Ease of Setup8.3
Quality of Support8.7
Meets Requirements8.9
What reviewers say
Intuitive and Easy to Use—Everything Right Where You Need It
5.0
“Easy to use - the software is intuitive. I know exactly where to go and what to do.”
Feature-Packed, Easy to Use, and Next-Level Service
5.0
“The staff and the platform are amazing. It’s incredibly feature-packed yet still easy to use, and the level of service is truly next level. I’ve built complete automations and flows with their AI, and they’re performing really well.”
Use it every week, godsend
5.0
“Can recycle old templates to make weekly broadcasts quick and easy”