Marketing Analytics

217

Products

73.9K

Total reviews

4.5

Avg. rating

HubSpot Marketing Hub by HubSpot leads the Marketing Analytics category with a 4.4 rating from 16,006 reviews. Dreamdata has the strongest momentum in the category, up -52.6% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Marketing Analytics.

LLM citations · Marketing Analytics

Source: G2 review data

Key stats

HubSpot Marketing Hub

Dreamdata

Small Business

Category trends

How the Marketing Analytics market is moving, from G2 review and Grid data.

Which products are most adopted?

HubSpot Marketing Hub8,481 reviews 2

Intuit Mailchimp All-in-One Marketing Platform1,576 reviews 3

Semrush1,427 reviews 4

6sense Revenue Marketing1,340 reviews 5

CallRail966 reviews

Which products are growing fastest?

HubSpot Marketing Hub394 new reviews this quarter 2

CallRail41 new reviews this quarter 3

Factors.AI23 new reviews this quarter 4

Trackdesk6 new reviews this quarter 5

Salesforce Marketing Cloud4 new reviews this quarter

Which products climbed the Grid most?

RedTrack.io120 places gained 2

Funnel58 places gained 3

Klaviyo18 places gained 4

impact.com18 places gained 5

CallRail8 places gained

Which products are reviewers switching to?

HubSpot Marketing Hub156 switched from a rival 2

WhatConverts85 switched from a rival 3

Dataslayer.ai75 switched from a rival 4

Klaviyo66 switched from a rival 5

MoEngage50 switched from a rival

Which products do enterprises choose?

HubSpot Marketing Hub494 enterprise reviews 2

6sense Revenue Marketing483 enterprise reviews 3

Invoca141 enterprise reviews 4

Salesforce Marketing Cloud139 enterprise reviews 5

Looker137 enterprise reviews

Which products do mid-market buyers choose?

HubSpot Marketing Hub3,609 mid-market reviews 2

6sense Revenue Marketing707 mid-market reviews 3

Looker509 mid-market reviews 4

Semrush426 mid-market reviews 5

Intuit Mailchimp All-in-One Marketing Platform293 mid-market reviews

Which products do small businesses choose?

HubSpot Marketing Hub4,272 small-business reviews 2

Intuit Mailchimp All-in-One Marketing Platform1,177 small-business reviews 3

Semrush854 small-business reviews 4

CallRail705 small-business reviews 5

GetResponse573 small-business reviews

Fastest growing

Ranked by G2 Momentum score.

Dreamdata

by dreamdata.io · 278 reviews

4.7

Klaviyo

by Klaviyo · 1,370 reviews

4.6

impact.com

by Impact · 2,758 reviews

4.4

All products

Ranked by G2 Grid position.

HubSpot Marketing Hub

by HubSpot · 16,006 reviews

4.4

Semrush

by Adobe · 4,293 reviews

4.4

6sense Revenue Marketing

by 6sense · 1,570 reviews

4.2

CallRail

by CallRail · 1,915 reviews

4.5

impact.com

by Impact · 2,758 reviews

4.4

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