Salesforce Marketing Cloud
4,850
Reviews
4.0
Star rating
#3
Rank in AI Marketing Agents
Pros and cons
Pros
- Ease of Use
- Automation
- Integrations
- Email Marketing
- Features
- Personalization
Cons
- Learning Curve
- Steep Learning Curve
- Complexity
- Expensive
- Complex Usage
- High Complexity
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
+21.0%
34
Mid-Market
16
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 28.9% |
| Mid-Market | 46.9% |
| Enterprise | 24.2% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 18 | 4.4 |
| 2025 Q1 | 33 | 4.0 |
| 2025 Q2 | 10 | 4.1 |
| 2025 Q3 | 24 | 4.2 |
| 2025 Q4 | 43 | 4.3 |
| 2026 Q1 | 11 | 4.3 |
| 2026 Q2 | 186 | 4.2 |
| 2026 Q3 | 225 | 4.1 |
Satisfaction ratings
Ease of Use7.9
Ease of Setup7.7
Quality of Support8.0
Meets Requirements8.4
What reviewers say
Easy Data Segmentation That Streamlines Campaigns and Journeys
5.0
“I was able to easily segment our data and free up our end users with building campaigns and journeys from having to do everything manually”
Journey Builder and Automation Make Personalization Effortless
4.5
“Journey builder, automation features, personalized and reusable content”
Email Setup for Marketing and Transactional Campaigns
4.5
“Easy to configure and generate marketing and transactional emails”