Adobe Marketo Engage
Reviews
Star rating
Rank in Account-Based Analytics
Pros and cons
Pros
- Ease of Use
- Automation
- Features
- Integrations
- Marketing Automation
- Automation Efficiency
Cons
- Learning Curve
- Steep Learning Curve
- Not Intuitive
- Complexity
- Expensive
- Time-Consuming
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 24.2% |
| Mid-Market | 51.3% |
| Enterprise | 24.4% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 5 | 4.3 |
| 2025 Q1 | 72 | 4.3 |
| 2025 Q2 | 36 | 4.2 |
| 2025 Q3 | 38 | 4.3 |
| 2025 Q4 | 61 | 4.1 |
| 2026 Q1 | 24 | 4.0 |
| 2026 Q2 | 55 | 4.1 |
| 2026 Q3 | 147 | 4.2 |
Satisfaction ratings
What reviewers say
Stronger lead quality and more relevant campaigns, but reliability and workflow fell short
“It significantly improved lead quality or readiness, and the AI-assisted personalization/content optimization made campaigns much more relevant. Data import/export tools and integration APIs were strong, and user, role, and access management met my needs.”
Powerful Marketing Automation, But a Learning Curve & little Setup Complexity
“Tts ability to automate marketing campaigns, nurture leads & personalize customer communication. It helps streamline email marketing, track engagement, and measure campaign performance, making it easier to generate quality leads.”
Deep, Customizable Automation and Scalable Personalization in Adobe Marketo Engage
“Users most appreciate Adobe Marketo Engage for its deep, highly customizable automation capabilities, robust lead scoring and nurturing, and scalable cross-channel personalization. AI-Assisted Capabilities: It saves time through automated folder setup, consistent naming conven”