G2 Vendor Directory

Digital Analytics

152

Products

41.3K

Total reviews

4.5

Avg. rating

Google Analytics by Google leads the Digital Analytics category with a 4.5 rating from 6,878 reviews. PostHog has the strongest momentum in the category, up -82.4% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Digital Analytics.

LLM citations · Digital Analytics

Source: G2 review data

Key stats

Google Analytics

PostHog

Small Business

Category trends

How the Digital Analytics market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Google Analytics6,350 2
Amplitude Analytics1,633 3
Pendo1,240 4
Semrush1,219 5
Adobe Analytics1,206
Which products climbed the Grid most?
1
Funnel24 2
Hotjar by Contentsquare22 3
Dataroid13 4
Contentsquare7 5
Mixpanel7
Which products are reviewers switching to?
1
PostHog275 2
Amplitude Analytics246 3
LogRocket204 4
Heap by Contentsquare116 5
Glassbox94
Which products do enterprises choose?
1
Google Analytics740 2
Glassbox581 3
Adobe Analytics515 4
Amplitude Analytics320 5
Contentsquare275
Which products do mid-market buyers choose?
1
Google Analytics1,814 2
Pendo735 3
Amplitude Analytics734 4
Looker440 5
Heap by Contentsquare392
Which products do small businesses choose?
1
Google Analytics3,737 2
Semrush739 3
Amplitude Analytics494 4
PostHog440 5
Mixpanel401

Fastest growing

Ranked by G2 Momentum score.

1

PostHog

by PostHog · 1,055 reviews

4.5
2

Amplitude Analytics

by Amplitude · 3,032 reviews

4.5
3

Dreamdata

by dreamdata.io · 278 reviews

4.7

All products

Ranked by G2 Grid position.

1

Google Analytics

by Google · 6,878 reviews

4.5
2

Semrush

by Adobe · 4,293 reviews

4.4
3

Amplitude Analytics

by Amplitude · 3,032 reviews

4.5
4

Adobe Analytics

by Adobe · 1,254 reviews

4.2
5

Contentsquare

by Contentsquare · 745 reviews

4.6

Showing 5 of 152