Adobe Analytics
Reviews
Star rating
Rank in Audience Intelligence Platforms
Pros and cons
Pros
- Insights
- Analytics
- Ease of Use
- Features
- Reporting
- Data Analysis
Cons
- Learning Curve
- Steep Learning Curve
- Expensive
- Slow Performance
- Complex Setup
- Complexity
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 26.6% |
| Mid-Market | 30.0% |
| Enterprise | 43.4% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 55 | 4.3 |
| 2025 Q2 | 6 | 4.3 |
| 2025 Q3 | 18 | 4.6 |
| 2025 Q4 | 40 | 4.5 |
| 2026 Q1 | 23 | 4.2 |
| 2026 Q2 | 68 | 4.3 |
| 2026 Q3 | 32 | 4.3 |
Satisfaction ratings
What reviewers say
Powerful analytics platform, but starting to show its age
“Analysis Workspace is excellent for exploring customer behavior, with powerful segmentation, attribution and reporting capabilities. Having worked with Adobe Analytics for years, I particularly like the flexibility of eVars, events and classifications, along with the integration ”
Partage de rapports segmentés, simple et efficace
“J’apprécie la possibilité de partager le rapport, segmenté, directement avec les utilisateurs.”
Interface Enhances Customer Journey Analysis
“I really like the Adobe Analytics interface. It's great that I can click on any step in the customer journey and instantly see what people did before or after, which really helps in understanding the customer flow.”