Semrush
Reviews
Star rating
Rank in Paid Search Intelligence
Pros and cons
Pros
- Features
- Ease of Use
- Keyword Research
- Helpful
- SEO Optimization
- SEO Tools
Cons
- Expensive
- High Pricing
- High Costs
- Pricing Issues
- Learning Curve
- Limited Features
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 64.4% |
| Mid-Market | 29.1% |
| Enterprise | 6.5% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 172 | 4.4 |
| 2025 Q1 | 183 | 4.5 |
| 2025 Q2 | 151 | 4.5 |
| 2025 Q3 | 162 | 4.4 |
| 2025 Q4 | 267 | 4.4 |
| 2026 Q1 | 235 | 4.2 |
| 2026 Q2 | 672 | 4.3 |
| 2026 Q3 | 44 | 4.3 |
Satisfaction ratings
What reviewers say
More Thorough Audits with Plenty of Site Review Options
“It seems more thorough than other similar platforms. It finds things others do not. It seems to have more options to collect and review your site than others do as well.”
Powerful Content Planning, but Add-Ons Drive Up Costs
“We use Semrush as our team's go-to powerhouse engine for everything related to content. I like that it streamlines our entire content production lifecycle and moves us away from guess-based planning.”
Powerful, Well-Explained Toolkit with Efficient Support and Claude Integration
“Semrush offers a lot of different tools, which can feel a bit confusing at first. That said, they do a good job of breaking down what each tool is for and how it can help. Their support team is also very efficient and helpful when it comes to answering and resolving any questions”