Amplitude Analytics
Reviews
Star rating
Rank in Product Analytics
Pros and cons
Pros
- Insights
- Ease of Use
- Analytics
- Intuitive
- User Interface
- Charts
Cons
- Learning Curve
- Steep Learning Curve
- Missing Features
- Event Management
- Expensive
- Complex Features
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 32.1% |
| Mid-Market | 47.0% |
| Enterprise | 20.8% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 44 | 4.4 |
| 2025 Q1 | 50 | 4.3 |
| 2025 Q2 | 106 | 4.4 |
| 2025 Q3 | 155 | 4.4 |
| 2025 Q4 | 91 | 4.4 |
| 2026 Q1 | 170 | 4.4 |
| 2026 Q2 | 144 | 4.4 |
| 2026 Q3 | 57 | 4.4 |
Satisfaction ratings
What reviewers say
Intuitive Self-Serve Analytics with Funnels, Cohorts, Session Replay, and Experimentation
“Self-serve analysis is the biggest win for us. Building funnels, cohorts and retention charts is intuitive, so product, marketing and growth teams can look into user behaviour on their own. Session replay and experimentation sit in the same place. That means we can spot a problem”
AI-Powered charts and funnel insights
“I really like Amplitude Analytics’ AI bot because it makes creating charts so much easier. I really recommend the bootcamp for understanding how the product works and all the things you can do with it. Setup was easy enough for me personally.”
Powerful Behavioral Analytics, Though Metrics Take Expertise
“I use Amplitude Analytics to check vital stats and user behavior and to understand feature usage and adoption. It’s a real powerhouse—I can do everything I can imagine with user behavior. I also find it a lot more advanced and technical than Mixpanel.”