Google Analytics
Reviews
Star rating
Rank in Data Exchange Platforms
Pros and cons
Pros
- Insights
- Analytics
- Ease of Use
- Easy Integrations
- Data Analysis
- Reporting
Cons
- Learning Curve
- Learning Difficulty
- Complexity
- Not Intuitive
- Steep Learning Curve
- Unclear Explanations
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 60.1% |
| Mid-Market | 28.2% |
| Enterprise | 11.6% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 23 | 4.6 |
| 2025 Q1 | 20 | 4.6 |
| 2025 Q2 | 22 | 4.5 |
| 2025 Q3 | 67 | 4.6 |
| 2025 Q4 | 81 | 4.6 |
| 2026 Q1 | 86 | 4.5 |
| 2026 Q2 | 150 | 4.5 |
| 2026 Q3 | 28 | 4.5 |
Satisfaction ratings
What reviewers say
Helping Me Make Smarter Decisions with Real Data
“What I like most about Google Analytics is that it provides real, usable data that helps me better understand performance. Rather than relying on assumptions, I can review the available information and spot patterns, trends, and areas that may need more attention. I also apprecia”
My Experience with Google Analytics
“What I like most about Google Analytics is that it helps me understand how users interact with my app. I can easily check traffic, user behavior, and performance trends in one place. It’s especially useful for figuring out what’s working and what needs improvement, rather than ju”
Valuable Insights, but GA4 is a Steep Climb
“I like that Google Analytics is free and displays all the essential information in one place, like visitors, popular pages, and traffic sources. I don't need any paid tool or special skills to get the basic numbers, and reports are easy to share with the team.”