CRM

293

Products

127K

Total reviews

4.4

Avg. rating

Salesforce Sales Cloud by Salesforce leads the CRM category with a 4.4 rating from 27,576 reviews. Attio has the strongest momentum in the category, up -63.5% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in CRM.

LLM citations · CRM

Source: G2 review data

Key stats

Salesforce Sales Cloud

Attio

Small Business

Category trends

How the CRM market is moving, from G2 review and Grid data.

Which products are most adopted?

Salesforce Sales Cloud25,233 reviews 2

HubSpot Sales Hub12,362 reviews 3

Pipedrive5,021 reviews 4

ActiveCampaign4,256 reviews 5

Zoho CRM2,833 reviews

Which products are growing fastest?

Pipedrive1,851 new reviews this quarter 2

Salesforce Sales Cloud1,334 new reviews this quarter 3

monday CRM522 new reviews this quarter 4

HubSpot Sales Hub233 new reviews this quarter 5

Superleap42 new reviews this quarter

Which products climbed the Grid most?

Mekari Qontak59 places gained 2

Attio53 places gained 3

SuperOffice CRM51 places gained 4

Zoho CRM Plus22 places gained 5

Oracle Sales Cloud10 places gained

Which products are reviewers switching to?

HubSpot Sales Hub1,217 switched from a rival 2

ActiveCampaign694 switched from a rival 3

Salesforce Sales Cloud551 switched from a rival 4

Pipedrive373 switched from a rival 5

Close282 switched from a rival

Which products do enterprises choose?

Salesforce Sales Cloud8,349 enterprise reviews 2

HubSpot Sales Hub476 enterprise reviews 3

Dynamics 365 Sales464 enterprise reviews 4

SAP Sales Cloud426 enterprise reviews 5

Oracle Siebel282 enterprise reviews

Which products do mid-market buyers choose?

Salesforce Sales Cloud11,334 mid-market reviews 2

HubSpot Sales Hub4,296 mid-market reviews 3

Pipedrive1,066 mid-market reviews 4

Zoho CRM893 mid-market reviews 5

Dynamics 365 Sales633 mid-market reviews

Which products do small businesses choose?

HubSpot Sales Hub7,429 small-business reviews 2

Salesforce Sales Cloud5,187 small-business reviews 3

ActiveCampaign3,866 small-business reviews 4

Pipedrive3,690 small-business reviews 5

Zoho CRM1,738 small-business reviews

Which are growing fastest in enterprise?

Salesforce Sales Cloud548 new enterprise reviews 2

Pipedrive28 new enterprise reviews 3

monday CRM13 new enterprise reviews 4

HubSpot Sales Hub11 new enterprise reviews

Fastest growing

Ranked by G2 Momentum score.

Attio

by Attio · 600 reviews

4.3

HighLevel

by HighLevel · 654 reviews

4.6

monday CRM

by monday.com · 1,885 reviews

4.5

All products

Ranked by G2 Grid position.

Salesforce Sales Cloud

by Salesforce · 27,576 reviews

4.4

HubSpot Sales Hub

by HubSpot · 14,373 reviews

4.4

monday CRM

by monday.com · 1,885 reviews

4.5

Pipedrive

by Pipedrive · 5,102 reviews

4.3

Zoho CRM

by Zoho · 2,956 reviews

4.1

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