Zeta Marketing Platform
Reviews
Star rating
Rank in Data Management Platform (DMP)
Pros and cons
Pros
- Ease of Use
- Customer Support
- Features
- Helpful
- Performance Results
- User Interface
Cons
- Learning Curve
- Campaign Issues
- Missing Features
- Poor Usability
- Complex Usability
- Difficult Setup
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 16.5% |
| Mid-Market | 45.2% |
| Enterprise | 38.3% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q2 | 33 | 4.1 |
| 2025 Q3 | 5 | 3.9 |
| 2025 Q4 | 18 | 4.2 |
| 2026 Q1 | 3 | 4.0 |
| 2026 Q2 | 24 | 3.9 |
Satisfaction ratings
What reviewers say
Reliable UI, Needs Better Reporting
“I like the Zeta Marketing Platform because the UI is good, and we've not encountered any technical issues.”
Easy-to-Use UI and Helpful Zeta Team for Launching Large Campaigns
“The easy-to-use interface, along with the customer service from the Zeta team, has been really helpful for launching large campaigns and reporting important send data back to us.”
Streamlined Email Campaigns with Room for Improvement
“I really like the Zeta Marketing Platform for its ability to duplicate campaigns easily, which is quite specific but really useful for us. The visual editor for creating email templates is a standout feature for me since it allows creation and editing on the fly without the need ”