Viant Technology
311
Reviews
4.2
Star rating
#7
Rank in Connected TV (CTV) Advertising Platforms
Pros and cons
Pros
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management
Cons
- Limited Reporting
- Reporting Limitations
- Poor Reporting
- Complex Reporting
- Editing Difficulties
- Targeting Limitations
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-100.0%
39
Mid-Market
7
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 38.9% |
| Mid-Market | 40.8% |
| Enterprise | 20.3% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 10 | 4.0 |
| 2025 Q2 | 16 | 4.3 |
| 2026 Q2 | 15 | 4.3 |
Satisfaction ratings
Ease of Use8.2
Ease of Setup8.3
Quality of Support9.1
Meets Requirements8.4
What reviewers say
Intuitive DSP With Strong Optimization Options
4.5
“It’s very intuitive to use. I also like the optimization options the DSP offers to help improve campaign performance”
Easy to Get Started and Comfortable to Use
5.0
“It’s very easy to get started with the full platform and feel comfortable using it. The ability to upload creatives and make bulk updates is great—I haven’t seen that in any other DSP.”
Informative and Handy for Campaigns
3.5
“I really like the ability to see the different types of conversions in some of the reports. I also appreciate the ability to receive information about app and domain names that we buy media on.”