Zeta Global

#8 in Data Management Platform (DMP)

New York, NY

Products on G2

368

Total reviews

4.1

Avg. star rating

Zeta Marketing Platform ranks #8 in Data Management Platform (DMP).
Reviews across Zeta Global's portfolio declined 100.0% quarter-over-quarter.
Zeta Global's 7 products span 26 categories on G2.
Mid-Market is the largest segment among reviewers, at 51.2%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Zeta Global's products.

Page views and citations · Zeta Global

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Salesforce

Intuit Mailchimp

Klaviyo

The Trade Desk

Oracle

Losing to

Based on reviewers of other products who said they switched from Zeta Global.

SAP

Iterable

Bloomreach

Braze

Salesforce

Key stats

-100.0%

Mid-Market

2007

3,116

New York, NY

Adoption by company size

Segment	Share of reviews
Small Business	21.5%
Mid-Market	51.2%
Enterprise	27.3%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	4	4.8
2025 Q2	33	4.1
2025 Q3	6	3.3
2025 Q4	19	4.2
2026 Q1	7	3.7
2026 Q2	25	3.9

About Zeta Global

Zeta Global is a data-driven marketing technology company that specializes in providing customer acquisition, retention, and engagement solutions. Leveraging advanced analytics and a robust data platform, Zeta Global helps businesses optimize their marketing strategies and enhance customer experiences across various channels. Their services include digital marketing, customer insights, and personalized communication, aimed at driving measurable results for clients. For more information, visit their website at https://zetaglobal.com/.