G2 Vendor Directory

Data Management Platform (DMP)

37

Products

2,565

Total reviews

4.3

Avg. rating

Data 360 (formerly Salesforce Data Cloud) by Salesforce leads the Data Management Platform (DMP) category with a 4.2 rating from 769 reviews. It also has the strongest momentum in the category.

LLM citations

Monthly citations by AI answer engines for the top products in Data Management Platform (DMP).

LLM citations · Data Management Platform (DMP)

Source: G2 review data

Key stats

Data 360 (formerly Salesforce Data Cloud)

Data 360 (formerly Salesforce Data Cloud)

Small Business

Category trends

How the Data Management Platform (DMP) market is moving, from G2 review and Grid data.

Which products are most adopted?
1
MediaMath by Infillion122 2
Lotame Spherical Platform117 3
Permutive89 4
Data 360 (formerly Salesforce Data Cloud)87 5
PreciseFP46
Which products climbed the Grid most?
1
OnAudience.com - Data Management Platform3 2
Versium REACH3 3
Permutive2 4
Oracle Data Cloud1 5
Signal1
Which products are reviewers switching to?
1
Simpli.fi3 2
Connect2 3
Permutive2 4
AdLib DSP2 5
Signal1
Which products do enterprises choose?
1
Data 360 (formerly Salesforce Data Cloud)36 2
Permutive32 3
MediaMath by Infillion28 4
Nexxen20 5
Adobe Audience Manager19
Which products do mid-market buyers choose?
1
Lotame Spherical Platform66 2
MediaMath by Infillion63 3
Permutive41 4
Data 360 (formerly Salesforce Data Cloud)34 5
Keboola18
Which products do small businesses choose?
1
PreciseFP44 2
Lotame Spherical Platform35 3
MediaMath by Infillion29 4
OnAudience.com - Data Management Platform27 5
V12 Data26

Fastest growing

Ranked by G2 Momentum score.

1

Data 360 (formerly Salesforce Data Cloud)

by Salesforce · 769 reviews

4.2
2

Roku OneView (formerly Dataxu)

by Roku · 86 reviews

3.8
3

Nielsen Marketing Cloud

by Nielsen · 59 reviews

3.6

All products

Ranked by G2 Grid position.

1

Data 360 (formerly Salesforce Data Cloud)

by Salesforce · 769 reviews

4.2
2

Permutive

by Permutive · 91 reviews

4.5
3

Keboola

by Keboola · 142 reviews

4.6
4

Oracle Data Cloud

by Oracle · 42 reviews

4.0
5

PreciseFP

by PreciseFP · 46 reviews

4.7

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