The Trade Desk
Reviews
Star rating
Rank in Demand Side Platform (DSP)
Pros and cons
Pros
- Features
- Ease of Use
- Audience Targeting
- Targeting
- Customer Support
- Campaign Management
Cons
- Learning Curve
- Expensive
- Complexity
- Training Difficulty
- Learning Difficulty
- Complex Setup
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 33.2% |
| Mid-Market | 43.3% |
| Enterprise | 23.5% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 13 | 4.5 |
| 2025 Q1 | 6 | 4.4 |
| 2025 Q2 | 19 | 4.1 |
| 2025 Q3 | 14 | 4.4 |
| 2025 Q4 | 5 | 3.9 |
| 2026 Q1 | 6 | 4.8 |
| 2026 Q2 | 25 | 4.3 |
| 2026 Q3 | 12 | 4.2 |
Satisfaction ratings
What reviewers say
Powerful Targeting and Reporting, but a Learning Curve for New Users
“What I like most about The Trade Desk is its user-friendly platform, advanced targeting capabilities, transparent reporting, and real-time campaign optimization. It helps advertisers manage campaigns efficiently, monitor performance, and make data-driven decisions to improve resu”
Innovative, Transparent Advertising Platform for Smarter Data-Driven Decisions
“I admire The Trade Desk’s innovative approach to digital advertising, its focus on transparency, and the opportunity to make smarter, data driven marketing decisions.”
Omnichannel Targeting with High Costs
“I like The Trade Desk's omnichannel feature because it's complementary for all the activities we do as a company. It gives us the possibility to target customers that would be extremely hard to target otherwise, as compared to through common advertising platforms like Google Ads ”