illumin
157
Reviews
4.3
Star rating
#4
Rank in Demand Side Platform (DSP)
Pros and cons
Pros
- Ease of Use
- Features
- Team Helpfulness
- Customer Support
- Campaign Management
- Setup Ease
Cons
- Poor Reporting
- Limited Reporting
- Reporting Limitations
- Learning Curve
- Reporting Issues
- Poor Interface Design
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
+37.5%
50
Small Business
6
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 60.7% |
| Mid-Market | 30.0% |
| Enterprise | 9.3% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 2 | 4.5 |
| 2025 Q1 | 20 | 4.5 |
| 2025 Q2 | 8 | 4.3 |
| 2025 Q3 | 2 | 4.8 |
| 2025 Q4 | 2 | 4.5 |
| 2026 Q1 | 18 | 4.3 |
| 2026 Q2 | 16 | 4.5 |
| 2026 Q3 | 22 | 3.8 |
Satisfaction ratings
Ease of Use8.3
Ease of Setup8.3
Quality of Support9.2
Meets Requirements8.4
What reviewers say
Deep Campaign Customizability Across the Entire Journey
5.0
“the layers of customizability for any kind of campaign and its entire journey.”
Highly Detailed and Flexible, but Complex for Simple Campaigns
3.0
“It can get more detailed and specific than other platforms. you have full control over every single part.”
Top-Notch Customer Support That Makes Everything Easy
5.0
“The customer support is top-notch, and they make everything easy.”