Data 360 (formerly Salesforce Data Cloud)
769
Reviews
4.2
Star rating
#1
Rank in Identity Resolution
Pros and cons
Pros
- Platform Integration
- Ease of Use
- Easy Integration
- Data Discovery
- Integrations
- Data Integration
Cons
- Learning Curve
- Expensive
- Difficult Learning
- Complexity
- Complex Setup
- Difficult Setup
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
+366.7%
42
Mid-Market
7
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 25.0% |
| Mid-Market | 40.1% |
| Enterprise | 34.9% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 4 | 4.0 |
| 2025 Q3 | 24 | 4.7 |
| 2025 Q4 | 97 | 4.0 |
| 2026 Q1 | 3 | 4.8 |
| 2026 Q2 | 99 | 4.4 |
| 2026 Q3 | 462 | 4.2 |
Satisfaction ratings
Ease of Use7.9
Ease of Setup7.6
Quality of Support8.7
Meets Requirements9.0
What reviewers say
Unified Customer View with Trusted, Actionable Insights
4.0
“What I like most about Salesforce Data 360 is its ability to bring data from multiple sources together into a unified customer view, making it easier to access trusted, actionable insights and support more personalized customer experiences.”
Promising Start with Data 360 and Sales Coach Support
5.0
“We recently started leverage the data 360 in our sandbox and also enabled for sales coach support.”
Flexible Integrations and Zero-Copy Segmentation Done Right
4.5
“Flexible for integration data for sources. Segementeitons cocnept and zero copy”