Emma
562
Reviews
4.0
Star rating
#11
Rank in Email Testing
Pros and cons
Pros
- Ease of Use
- Email Marketing
- Easy Creation
- Simple
- Personalization
- Helpful
Cons
- Missing Features
- Limited Features
- Template Limitations
- Limited Options
- Expensive
- Limited Templates
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-91.7%
33
Small Business
9
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 49.3% |
| Mid-Market | 35.0% |
| Enterprise | 15.7% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 3 | 3.5 |
| 2025 Q1 | 1 | 5.0 |
| 2025 Q4 | 2 | 3.8 |
| 2026 Q1 | 3 | 4.5 |
| 2026 Q2 | 12 | 4.5 |
| 2026 Q3 | 1 | 5.0 |
Satisfaction ratings
Ease of Use8.5
Ease of Setup8.5
Quality of Support8.5
Meets Requirements8.6
What reviewers say
Simplicity and Easy Setup, But Needs More Advanced Features
3.5
“I appreciate Emma's simplicity, which makes it easy to adjust templates and manage lists. The initial setup was also very easy for my team.”
Easy Template Creation and Customization
4.5
“I love how easy it is to create a template and customize them. For example, adding images, text, and link buttons is super seamless and easy compared to other email managers I have used. On another note, the platform's insights section is GREAT for reporting metrics.”
Easy to Use with a Modern, Clean Dashboard and Great Support
4.5
“The ease of use, modern, clean dashboard, and customer support.”