Hootsuite
Reviews
Star rating
Rank in Social Media Management
Pros and cons
Pros
- Post Scheduling
- Scheduling
- Ease of Use
- Centralized Management
- Time-saving
- Scheduling Posts
Cons
- Limited Features
- Expensive
- High Pricing
- Missing Features
- Linking Issues
- Posting Issues
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 59.1% |
| Mid-Market | 28.8% |
| Enterprise | 12.1% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 457 | 4.4 |
| 2025 Q1 | 836 | 4.4 |
| 2025 Q2 | 491 | 4.5 |
| 2025 Q3 | 227 | 4.5 |
| 2025 Q4 | 186 | 4.3 |
| 2026 Q1 | 50 | 4.3 |
| 2026 Q2 | 623 | 4.3 |
| 2026 Q3 | 172 | 4.2 |
Satisfaction ratings
What reviewers say
Super User-Friendly—A Smooth, Instruction-Free Hootsuite Experience
“it is super user friendly! i love the way that i can log in and not need instructions to be able to clearly see what i need. i’ve highly enjoyed using”
Streamlined Social Publishing, with Room for Deeper Audience Insights
“I like Hootsuite's support for marketing agencies. Its centralized publishing helps my team coordinate content distribution across supported social networks without managing every account separately, and setup was quick.”
Efficient Social Media Management in One Place
“I like Hootsuite’s ability to centralize social media management in one place. It makes scheduling, monitoring multiple channels, tracking performance, and coordinating content across teams much more efficient.”