Google Analytics 360
Reviews
Star rating
Rank in Digital Analytics
Pros and cons
Pros
- Insights
- Easy Integrations
- Ease of Use
- Integrations
- Reporting
- Data Analysis
Cons
- Learning Curve
- Complexity
- Complex Features
- Steep Learning Curve
- Expensive
- Cluttered Interface
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 50.3% |
| Mid-Market | 31.0% |
| Enterprise | 18.8% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 3 | 4.3 |
| 2025 Q1 | 2 | 5.0 |
| 2025 Q2 | 1 | 3.0 |
| 2025 Q4 | 3 | 4.5 |
| 2026 Q1 | 2 | 4.8 |
| 2026 Q2 | 1 | 4.0 |
| 2026 Q3 | 1 | 5.0 |
Satisfaction ratings
What reviewers say
Powerful, Scalable Insights with Seamless Google Integration
“What I like most about Google Analytics 360 is how it delivers detailed, reliable insights into customer behavior at scale. Its advanced reporting, customizable dashboards, and seamless integration with other Google products such as Google Ads make it straightforward to evaluate ”
Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations
“What I like most about Google Analytics 360 is how well it handles large-scale, complex data with both speed and accuracy. It provides advanced reporting, access to unsampled data, and more robust segmentation options, which are essential for enterprise-level insights. I also va”
Enterprise grade analytics with powerful insights
“It provides extremely simple data collection, advanced reporting, and strong integrations across the Google ecosystem. The ability to handle high traffic volumes without sampling is a huge advantage for our team. I especially value the deeper integrations with BigQuery, Google Ad”