Act-On
Reviews
Star rating
Rank in Lead Scoring
Pros and cons
Pros
- Ease of Use
- Customer Support
- Email Marketing
- Email Management
- Integrations
- Helpful
Cons
- Missing Features
- Learning Curve
- Not Intuitive
- Email Issues
- Limited Features
- Unintuitive Interface
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 39.0% |
| Mid-Market | 49.4% |
| Enterprise | 11.6% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 12 | 3.9 |
| 2025 Q1 | 7 | 4.2 |
| 2025 Q2 | 1 | 4.0 |
| 2025 Q3 | 4 | 4.5 |
| 2025 Q4 | 6 | 4.3 |
| 2026 Q1 | 6 | 4.3 |
| 2026 Q2 | 10 | 4.2 |
| 2026 Q3 | 1 | 5.0 |
Satisfaction ratings
What reviewers say
Comprehensive Automation with Strong CRM Integration
“I like the integration with our CRM, which allows me to automate bidirectional data updates in both platforms from Act-On. Most of all, I appreciate the support availability and turnaround, as questions or issues that arise can, for the most part, get addressed via chat very quic”
Easy Setup, Great Team, Needs Better Integrations
“I really appreciate the email creator from Act-On. The team at Act-On also stands out positively for me. The landing pages creator works well, and the initial setup of Act-On was very easy and fluid.”
Enhances Lead Qualification with Room for AI Growth
“I like that we can customize the ads with Act-On, as we're in the education department and it allows us to see what grade level parents are interested in, their previous school experience, and the state they are in. The more information we have, the better we can help our leads a”