G2 Vendor Directory

Act-On Software

#14 in Lead Scoring

Portland, OR

1

Products on G2

1,071

Total reviews

4.1

Avg. star rating

  • Act-On ranks #14 in Lead Scoring.
  • Reviews across Act-On Software's portfolio declined 90.0% quarter-over-quarter.
  • Act-On Software's 1 product span 9 categories on G2.
  • Mid-Market is the largest segment among reviewers, at 49.4%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Act-On Software's products.

Page views and citations · Act-On Software

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Intuit Mailchimp

26 switched
2

Constant Contact

21 switched
3

Adobe

14 switched
4

Salesforce

9 switched
5

HubSpot

6 switched

Losing to

Based on reviewers of other products who said they switched from Act-On Software.

1

HubSpot

49 switched
2

Salesforce

18 switched
3

Adobe

14 switched
4

ActiveCampaign

12 switched
5

Intuit Mailchimp

9 switched

Key stats

-90.0%

#14

9

Mid-Market

2008

197

Portland, OR

Adoption by company size

SegmentShare of reviews
Small Business39.0%
Mid-Market49.4%
Enterprise11.6%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4123.9
2025 Q174.2
2025 Q214.0
2025 Q344.5
2025 Q464.3
2026 Q164.3
2026 Q2104.2
2026 Q315.0