G2 Vendor Directory

Social Media Management

186

Products

99.5K

Total reviews

4.5

Avg. rating

Hootsuite by Hootsuite leads the Social Media Management category with a 4.3 rating from 7,519 reviews. Sprinklr Social has the strongest momentum in the category, up -14.3% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Social Media Management.

LLM citations · Social Media Management

Source: G2 review data

Key stats

Hootsuite

Sprinklr Social

Small Business

Category trends

How the Social Media Management market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Hootsuite7,173 2
Sprout Social6,696 3
HubSpot Marketing Hub5,657 4
SOCi3,313 5
Zoho Social2,889
Which products are growing fastest?
1
Sprout Social168 2
HubSpot Marketing Hub147 3
Pluspoint24 4
Constant Contact10 5
Publer8
Which products climbed the Grid most?
1
Kontentino28 2
Oktopost14 3
mLabs10 4
Buffer10 5
Yext7
Which products are reviewers switching to?
1
Sprout Social1,162 2
Vista Social645 3
Hootsuite528 4
Loomly445 5
SOCi352
Which products do enterprises choose?
1
Sprout Social1,072 2
Hootsuite857 3
Sprinklr Social545 4
SOCi479 5
HubSpot Marketing Hub307
Which products do mid-market buyers choose?
1
HubSpot Marketing Hub2,409 2
Sprout Social2,352 3
Hootsuite2,056 4
SOCi998 5
Brandwatch Social Media Management375
Which products do small businesses choose?
1
Hootsuite4,172 2
HubSpot Marketing Hub2,900 3
Sprout Social2,857 4
Zoho Social2,494 5
SOCi1,733

Fastest growing

Ranked by G2 Momentum score.

1

Sprinklr Social

by Sprinklr · 1,250 reviews

4.1
2

Postiz

by Postiz · 51 reviews

4.8
3

SOCi

by SOCi · 5,028 reviews

4.5

All products

Ranked by G2 Grid position.

1

Hootsuite

by Hootsuite · 7,519 reviews

4.3
2

HubSpot Marketing Hub

by HubSpot · 16,006 reviews

4.4
3

Sprout Social

by Sprout Social · 7,310 reviews

4.4
4

Zoho Social

by Zoho · 2,980 reviews

4.6
5

Birdeye

by Birdeye · 4,288 reviews

4.7

Showing 5 of 186