G2 Vendor Directory

Brandwatch Social Media Management

by Brandwatch

987

Reviews

4.1

Star rating

#17

Rank in Social Media Listening Tools

Pros and cons

Pros

  • Ease of Use
  • Post Scheduling
  • Centralized Management
  • Social Media Management
  • Helpful
  • Multi-platform

Cons

  • Improvement Needed
  • Publishing Limitations
  • Limited Features
  • Missing Features
  • Complex Usage
  • AI Limitations

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Brandwatch Social Media Management.

Page views and citations · Brandwatch Social Media Management

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Brandwatch Social Media Management.

Key stats

-100.0%

31

Mid-Market

4

Adoption by company size

SegmentShare of reviews
Small Business33.1%
Mid-Market39.6%
Enterprise27.3%

Quarterly history

QuarterReviewsStar rating
2024 Q4234.2
2025 Q154.7
2025 Q2243.5
2025 Q3123.5
2025 Q4593.7
2026 Q1163.4
2026 Q294.1

Satisfaction ratings

Ease of Use8.5
Ease of Setup8.5
Quality of Support8.8
Meets Requirements8.3

What reviewers say

All My Social Info in One Place—Organization Made Easy

5.0

“It brings together all of my social information in one place, which makes it much easier to keep everything organized.”

Consumer Insights Analyst

Robust Reply Features and Calendar View, But a Pricey Fit for Small Teams

3.5

“very robust replying and response features. Easy to use and good calendar view.”

Acquisition Director

Dashboards completos para insights valiosos en redes sociales

5.0

“Se pueden diseñar dashboards muy completos para trackear la actividad de la marca en redes sociales, detectar áreas de oportunidad y obtener insights valiosos que apoyen la toma de decisiones.”

Digital Marketing Expert