G2 Vendor Directory

Social Media Analytics

137

Products

66.6K

Total reviews

4.5

Avg. rating

Hootsuite by Hootsuite leads the Social Media Analytics category with a 4.3 rating from 7,519 reviews. Sprinklr Social has the strongest momentum in the category, up -14.3% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Social Media Analytics.

LLM citations · Social Media Analytics

Source: G2 review data

Key stats

Hootsuite

Sprinklr Social

Small Business

Category trends

How the Social Media Analytics market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Sprout Social5,580 2
Hootsuite4,077 3
Zoho Social1,972 4
SOCi1,650 5
Sprinklr Social1,018
Which products are growing fastest?
1
Sprout Social220 2
Brand244 3
Vista Social3
Which products climbed the Grid most?
1
Buzzmonitor34 2
Lumen by Talkwalker27 3
Mentionlytics22 4
Oktopost11 5
Brand2411
Which products are reviewers switching to?
1
Sprout Social1,010 2
Vista Social550 3
Hootsuite398 4
Loomly357 5
SocialPilot225
Which products do enterprises choose?
1
Sprout Social966 2
Hootsuite570 3
Sprinklr Social526 4
SOCi272 5
Brandwatch Social Media Management192
Which products do mid-market buyers choose?
1
Sprout Social1,990 2
Hootsuite1,268 3
SOCi517 4
Meltwater349 5
Sprinklr Social287
Which products do small businesses choose?
1
Sprout Social2,351 2
Hootsuite2,206 3
Zoho Social1,681 4
SOCi831 5
Semrush451

Fastest growing

Ranked by G2 Momentum score.

1

Sprinklr Social

by Sprinklr · 1,250 reviews

4.1
2

SOCi

by SOCi · 5,028 reviews

4.5
3

Onclusive Social

by Onclusive · 212 reviews

4.5

All products

Ranked by G2 Grid position.

1

Hootsuite

by Hootsuite · 7,519 reviews

4.3
2

Sprout Social

by Sprout Social · 7,310 reviews

4.4
3

SOCi

by SOCi · 5,028 reviews

4.5
4

Zoho Social

by Zoho · 2,980 reviews

4.6
5

Vista Social

by Vista Social LLC · 1,140 reviews

4.8

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