SAP Customer Data Platform
56
Reviews
4.4
Star rating
#39
Rank in Customer Data Platform (CDP)
Pros and cons
Pros
- Ease of Use
- Analytics
- Integrations
- Simple
- Collaboration
Cons
- High Licensing Costs
- Slow Performance
- Update Issues
- Complex Setup
- Expensive
- Limited Features
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
—
70
Enterprise
1
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 16.1% |
| Mid-Market | 37.5% |
| Enterprise | 46.4% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|
Satisfaction ratings
Ease of Use9.0
Ease of Setup7.7
Quality of Support8.8
Meets Requirements9.3
What reviewers say
Best tool to bridge the front end and back end at any step.
3.0
“It helps in supply chain optimization and product innovation.”
A good tool to gather Customer insights
4.5
“Helps in tracking customer activities, interests and in taking actions on them from various sources. This gives you control over large size of customer data at a single place.”
Advanced customer Insights and Analytics
4.0
“SAP customer data solutions enables businesses to engage with customers across multiple channels including web, mobile, social media and offline touchpoint. Their solution provide seamless omni- channel integration, allowing businesses to deliver consistent and personalized exper”