G2 Vendor Directory

Customer Data Platform (CDP)

128

Products

29.1K

Total reviews

4.5

Avg. rating

Data 360 (formerly Salesforce Data Cloud) by Salesforce leads the Customer Data Platform (CDP) category with a 4.2 rating from 769 reviews. Maestra has the strongest momentum in the category, up -20.0% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Customer Data Platform (CDP).

LLM citations · Customer Data Platform (CDP)

Source: G2 review data

Key stats

Data 360 (formerly Salesforce Data Cloud)

Maestra

Mid-Market

Category trends

How the Customer Data Platform (CDP) market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Insider One936 2
Data 360 (formerly Salesforce Data Cloud)752 3
Bloomreach576 4
MoEngage517 5
Planhat417
Which products are growing fastest?
1
Data 360 (formerly Salesforce Data Cloud)355 2
Bloomreach28 3
Customer.io16 4
D·engage11
Which products climbed the Grid most?
1
D·engage48 2
Hightouch23 3
Adobe Real-Time CDP15 4
Custify14 5
Zeotap CDP11
Which products are reviewers switching to?
1
SuperAGI59 2
Bloomreach52 3
Insider One46 4
Totango45 5
Iterable36
Which products do enterprises choose?
1
Data 360 (formerly Salesforce Data Cloud)259 2
Insider One233 3
Bloomreach124 4
Tealium112 5
MoEngage109
Which products do mid-market buyers choose?
1
Insider One419 2
Data 360 (formerly Salesforce Data Cloud)297 3
Bloomreach288 4
MoEngage282 5
Planhat257
Which products do small businesses choose?
1
Insider One283 2
Klaviyo239 3
Brevo227 4
Data 360 (formerly Salesforce Data Cloud)188 5
Customer.io158

Fastest growing

Ranked by G2 Momentum score.

1

Maestra

by Maestra · 81 reviews

4.8
2

Hightouch

by Hightouch · 424 reviews

4.6
3

Customer.io

by Customer.io · 990 reviews

4.4

All products

Ranked by G2 Grid position.

1

Data 360 (formerly Salesforce Data Cloud)

by Salesforce · 769 reviews

4.2
2

Insider One

by Insider One · 1,432 reviews

4.7
3

Bloomreach

by Bloomreach · 843 reviews

4.6
4

Brevo

by Brevo · 2,772 reviews

4.5
5

Customer.io

by Customer.io · 990 reviews

4.4

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