G2 Vendor Directory

SAS Customer Intelligence 360

by SAS Institute

150

Reviews

4.4

Star rating

#4

Rank in Publisher Ad Server

Pros and cons

Pros

  • Insights
  • Ease of Use
  • Analytics
  • Features
  • Capabilities
  • Integrations

Cons

  • Learning Curve
  • Integration Issues
  • Expensive
  • Difficult Setup
  • Complexity
  • Steep Learning Curve

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for SAS Customer Intelligence 360.

Page views and citations · SAS Customer Intelligence 360

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from SAS Customer Intelligence 360.

Key stats

-55.6%

59

Mid-Market

12

Adoption by company size

SegmentShare of reviews
Small Business22.0%
Mid-Market44.7%
Enterprise33.3%

Quarterly history

QuarterReviewsStar rating
2024 Q424.3
2025 Q134.3
2025 Q294.6
2025 Q314.0
2025 Q444.0
2026 Q124.5
2026 Q294.9
2026 Q344.4

Satisfaction ratings

Ease of Use8.7
Ease of Setup8.2
Quality of Support9.0
Meets Requirements8.9

What reviewers say

Eficaz Segmentación y Envío de Campañas, pero Plataforma Compleja

4.5

“Me gusta lo efectivo que es SAS Customer Intelligence 360 al hacer los envíos. También disfruto de las segmentaciones que se pueden crear, ya que puedes tomar segmentaciones desde el orquestador y mejorar según el perfil que se necesita de cada cliente. Además, me agrada que se p”

Verified reviewer

Powerful Platform for Real-Time Customer Engagement

4.5

“I like how it combines advanced analytics with omnichannel marketing, allowing businesses to deliver personalized customer experiences using real-time insights.”

Senior Data Development & Technical Platform Specialist

Integraciones flexibles y soporte siempre disponible

4.0

“Integraciones más flexibles y customizadas. Interfaz sencilla y amigable para el usuario final. Buen rendimiento con de plataforma. El soporte siempre responde y se siente disponible.”

Sr. Campaign Developer