Gusto 401(k)
1,156
Reviews
4.5
Star rating
#3
Rank in 401(k)
Pros and cons
Pros
- Ease of Use
- Easy Setup
- Customer Support
- Easy Integrations
- 401k Management
- Payroll Integration
Cons
- Limited Options
- Limited Investment Options
- Poor Customer Support
- Limited Customization
- Difficulty Understanding
- Inadequate Guidance
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-100.0%
69
Small Business
1
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 89.6% |
| Mid-Market | 10.4% |
| Enterprise | 0.0% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 79 | 4.7 |
| 2025 Q1 | 95 | 4.6 |
| 2025 Q2 | 141 | 4.5 |
| 2025 Q3 | 110 | 4.6 |
| 2025 Q4 | 13 | 4.5 |
| 2026 Q1 | 5 | 4.6 |
| 2026 Q2 | 7 | 4.5 |
Satisfaction ratings
Ease of Use9.4
Ease of Setup9.3
Quality of Support8.8
Meets Requirements9.3
What reviewers say
Intuitive UI and Seamless Gusto Integration
5.0
“The UI, ease of use. The integration with Gusto, no need to connect elsewhere.”
User-Friendly App with Competitive Fees
5.0
“I like Guideline for multiple reasons. Its mobile app is really simple and slick, allowing me to check balances and change allocations quickly and easily. The fees are relatively low as well, even though they are not as low as Vanguard's, they are just 10 basis points on top of V”
Streamlined Claim Management with an Interactive, Easy Interface
5.0
“Better claim management with a more streamlined process. It’s very interactive, and the interface is easy to use and navigate.”