G2 Vendor Directory

401(k)

9

Products

4,725

Total reviews

4.2

Avg. rating

Human Interest by Human Interest, Inc. leads the 401(k) category with a 4.3 rating from 2,529 reviews. It also has the strongest momentum in the category.

LLM citations

Monthly citations by AI answer engines for the top products in 401(k).

LLM citations · 401(k)

Source: G2 review data

Key stats

Human Interest

Human Interest

Small Business

Category trends

How the 401(k) market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Human Interest2,529 2
Gusto 401(k)1,156 3
Betterment at Work698 4
401GO158 5
Ubiquity Retirement61
Which products are reviewers switching to?
1
Betterment at Work41 2
Human Interest39 3
Gusto 401(k)10 4
401GO3 5
Vestwell3
Which products do mid-market buyers choose?
1
Human Interest407 2
Betterment at Work202 3
Gusto 401(k)119 4
ForUsAll15 5
401GO13
Which products do small businesses choose?
1
Human Interest2,003 2
Gusto 401(k)1,030 3
Betterment at Work477 4
401GO145 5
Ubiquity Retirement30

Fastest growing

Ranked by G2 Momentum score.

1

Human Interest

by Human Interest, Inc. · 2,529 reviews

4.3
2

Betterment at Work

by Betterment · 712 reviews

4.3
3

ForUsAll

by ForUsAll · 25 reviews

3.9

All products

Ranked by G2 Grid position.

1

Human Interest

by Human Interest, Inc. · 2,529 reviews

4.3
2

Betterment at Work

by Betterment · 712 reviews

4.3
3

Gusto 401(k)

by Gusto · 1,156 reviews

4.5
4

401GO

by 401GO · 158 reviews

4.8
5

Betterment Advisor Solutions

by Betterment · 64 reviews

4.4

Showing 5 of 9