Google Marketing Platform
300
Reviews
4.1
Star rating
#10
Rank in Demand Side Platform (DSP)
Pros and cons
Pros
- Features
- Campaign Management
- Performance Results
- Ease of Use
- Efficiency
- ROI Improvement
Cons
- Learning Curve
- Complexity
- Expensive
- Poor Usability
- Training Difficulty
- Complex Setup
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-100.0%
33
Mid-Market
6
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 25.8% |
| Mid-Market | 47.1% |
| Enterprise | 27.1% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 1 | 3.5 |
| 2025 Q2 | 1 | 4.0 |
| 2025 Q3 | 3 | 5.0 |
| 2025 Q4 | 1 | 4.0 |
| 2026 Q1 | 3 | 3.8 |
| 2026 Q2 | 1 | 5.0 |
Satisfaction ratings
Ease of Use8.2
Ease of Setup7.7
Quality of Support7.3
Meets Requirements8.7
What reviewers say
Impressive ROI That Really Shows When Ads Succeed
5.0
“I love the return on investment—when an ad is successful, it really shows.”
Unified Marketing Insights with a Steep Learning Curve
4.0
“I use Google Marketing Platform to bring all my marketing data and campaigns into one place, making smarter decisions easier. It helps me track performance across ads, understand user behavior, and see what's driving results. I love how it brings analytics, advertising, and repor”
Visión Integral de Insights, Pero la App Puede Ser Lenta
3.5
“Me permite tener una visión holística de los insights más potentes de mi negocio.”