Matomo
96
Reviews
4.2
Star rating
#30
Rank in Content Analytics
Pros and cons
Pros
- Insights
- Ease of Use
- Customization
- Options
- Data Collection
Cons
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-100.0%
44
Small Business
2
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 54.5% |
| Mid-Market | 30.7% |
| Enterprise | 14.8% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q4 | 1 | 4.0 |
| 2026 Q1 | 3 | 4.3 |
| 2026 Q2 | 1 | 5.0 |
Satisfaction ratings
Ease of Use8.3
Ease of Setup8.0
Quality of Support8.0
Meets Requirements8.7
What reviewers say
Easy Data Viewing with Straightforward Custom Reports & Customer Journeys
4.5
“It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to customise reports and customer journeys in a straightforward way.”
灵活且功能全面，但需优化性能
4.0
“我最喜欢 Matomo 的数据隐私掌控好，它将数据存储在自己服务器，不像有些工具把数据放第三方，数据安全自主性强。功能丰富，能详细分析流量来源、用户行为路径，还能追踪转化，为优化策略提供全面依据。可定制性高，能按需求调整报告、自定义维度指标，满足不同分析需求。”
Very Precise tool
4.5
“Matomo is a very precise tool, many more than Google Analytics; It is very simple to use”