G2 Vendor Directory

Google Analytics Hub

by Google

18

Reviews

4.6

Star rating

#2

Rank in Data Exchange Platforms

Pros and cons

Pros

  • Analytics
  • Insights
  • User Interface
  • Dashboard Customization
  • Data Sharing
  • Scalability

Cons

  • Learning Curve
  • Complex Setup
  • Limited Platform Support
  • Expensive
  • Complexity Issues
  • Data Management

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Google Analytics Hub.

Page views and citations · Google Analytics Hub

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Google Analytics Hub.

Key stats

-100.0%

78

Small Business

1

Adoption by company size

SegmentShare of reviews
Small Business55.6%
Mid-Market33.3%
Enterprise11.1%

Quarterly history

QuarterReviewsStar rating
2026 Q215.0

Satisfaction ratings

Ease of Use8.7
Ease of Setup9.1
Quality of Support9.0
Meets Requirements9.3

What reviewers say

Flexible, Scalable, and Keeps Data Organized Across Any Digital Ecosystem

5.0

“I also appreciate how flexible and scalable it is — it works for both simple websites and complex digital ecosystems, while still keeping the data organized and accessible.”

spinlander

Google analytics hub provides wide range of data and analytics tools.

4.5

“Google Analytics hub helps us to monitor website traffic, user behavior and how users interact with their online content. it is also user-friendly, we can create separate dashboard, easy to customise”

User

"Simplify Data Sharing and Enhance Collaboration"

5.0

“Google Analytics Hub can help you increase agility by making it easier to access and analyze data. it's provide tools to help improve the quality of your data.”

Market Research Analyst