G2 Vendor Directory

Built

#18 in Workforce Planning

Salt Lake City, UT

1

Products on G2

107

Total reviews

4.6

Avg. star rating

  • Built ranks #18 in Workforce Planning.
  • Built's 1 product span 5 categories on G2.
  • Small Business is the largest segment among reviewers, at 56.6%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Built's products.

Page views and citations · Built

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Paychex Inc

1 switched
2

ADP

1 switched
3

Microsoft

1 switched

Losing to

Based on reviewers of other products who said they switched from Built.

1

Canopy

1 switched
2

BambooHR

1 switched
3

OrgChart

1 switched
4

Apollo.io

1 switched
5

Paylocity

1 switched

Key stats

—

#18

5

Small Business

2021

25

Salt Lake City, UT

Adoption by company size

SegmentShare of reviews
Small Business56.6%
Mid-Market39.6%
Enterprise3.8%

Quarterly history

QuarterTotal reviewsAvg. rating
2025 Q114.0