G2 Vendor Directory

ADP

#1 in Core HR

Roseland, New Jersey

21

Products on G2

12.8K

Total reviews

4.4

Avg. star rating

  • RUN Powered by ADP ranks #1 in Core HR.
  • Reviews across ADP's portfolio declined 5.4% quarter-over-quarter.
  • ADP's 21 products span 34 categories on G2.
  • Small Business is the largest segment among reviewers, at 57.2%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across ADP's products.

Page views and citations · ADP

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Paychex Inc

651 switched
2

Intuit

384 switched
3

Gusto

110 switched
4

Paycom

60 switched
5

Paycor

57 switched

Losing to

Based on reviewers of other products who said they switched from ADP.

1

Paylocity

700 switched
2

Rippling

621 switched
3

Gusto

473 switched
4

UKG

390 switched
5

Paycom

303 switched

Key stats

-5.4%

#1

34

Small Business

1949

103,056

Roseland, New Jersey

$2M

Adoption by company size

SegmentShare of reviews
Small Business57.2%
Mid-Market32.0%
Enterprise10.7%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q41644.5
2025 Q11904.3
2025 Q23054.5
2025 Q32744.4
2025 Q42,2994.7
2026 Q11,2064.6
2026 Q21,1754.5
2026 Q31,1114.5