G2 Vendor Directory

Personalization

140

Products

38.7K

Total reviews

4.5

Avg. rating

Insider One by Insider One leads the Personalization category with a 4.7 rating from 1,432 reviews. Maestra has the strongest momentum in the category, up -20.0% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Personalization.

LLM citations · Personalization

Source: G2 review data

Key stats

Insider One

Maestra

Mid-Market

Category trends

How the Personalization market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Insider One1,128 2
Braze855 3
Klaviyo603 4
Dotdigital538 5
Iterable507
Which products are growing fastest?
1
Braze55 2
Bloomreach40 3
Salesforce Marketing Cloud14 4
Varify.io®4
Which products climbed the Grid most?
1
D·engage46 2
Epsilon Accelerate11 3
Experro6 4
Evam5 5
Webflow4
Which products are reviewers switching to?
1
Braze89 2
Insider One81 3
Dotdigital64 4
Iterable62 5
SuperAGI58
Which products do enterprises choose?
1
Insider One298 2
Braze256 3
Salesforce Marketing Cloud99 4
Iterable85 5
Bloomreach80
Which products do mid-market buyers choose?
1
Insider One494 2
Braze411 3
Iterable294 4
Dotdigital245 5
WebEngage221
Which products do small businesses choose?
1
Klaviyo473 2
Insider One334 3
Customer.io252 4
Duda227 5
Moosend220

Fastest growing

Ranked by G2 Momentum score.

1

Maestra

by Maestra · 81 reviews

4.8
2

Alta

by Alta · 88 reviews

4.8
3

AiSDR

by AiSDR Inc. · 105 reviews

4.6

All products

Ranked by G2 Grid position.

1

Insider One

by Insider One · 1,432 reviews

4.7
2

Braze

by Braze · 1,980 reviews

4.5
3

Klaviyo

by Klaviyo · 1,370 reviews

4.6
4

Customer.io

by Customer.io · 990 reviews

4.4
5

Salesforce Marketing Cloud

by Salesforce · 4,850 reviews

4.0

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