G2 Vendor Directory

Customer Journey Analytics

105

Products

52.3K

Total reviews

4.5

Avg. rating

HubSpot Marketing Hub by HubSpot leads the Customer Journey Analytics category with a 4.4 rating from 16,006 reviews. Klaviyo has the strongest momentum in the category, up -83.3% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Customer Journey Analytics.

LLM citations · Customer Journey Analytics

Source: G2 review data

Key stats

HubSpot Marketing Hub

Klaviyo

Mid-Market

Category trends

How the Customer Journey Analytics market is moving, from G2 review and Grid data.

Which products are most adopted?
1
HubSpot Marketing Hub1,671 2
Insider One1,018 3
Glassbox729 4
Braze584 5
WebEngage517
Which products climbed the Grid most?
1
Adobe Customer Journey Analytics28 2
Adobe Journey Optimizer17 3
Contentsquare16 4
Dataroid12 5
Klaviyo9
Which products are reviewers switching to?
1
Braze103 2
HubSpot Marketing Hub90 3
Insider One72 4
Glassbox72 5
Iterable66
Which products do enterprises choose?
1
Glassbox567 2
Insider One270 3
Contentsquare245 4
Braze167 5
Quantum Metric113
Which products do mid-market buyers choose?
1
HubSpot Marketing Hub733 2
Insider One456 3
Braze286 4
WebEngage285 5
ChurnZero245
Which products do small businesses choose?
1
HubSpot Marketing Hub803 2
Insider One291 3
Constant Contact Advanced Automation149 4
WebEngage142 5
Adobe Campaign116

Fastest growing

Ranked by G2 Momentum score.

1

Klaviyo

by Klaviyo · 1,370 reviews

4.6
2

Factors.AI

by Factors.AI · 246 reviews

4.5
3

Dreamdata

by dreamdata.io · 278 reviews

4.7

All products

Ranked by G2 Grid position.

1

HubSpot Marketing Hub

by HubSpot · 16,006 reviews

4.4
2

Insider One

by Insider One · 1,432 reviews

4.7
3

Braze

by Braze · 1,980 reviews

4.5
4

Contentsquare

by Contentsquare · 745 reviews

4.6
5

Klaviyo

by Klaviyo · 1,370 reviews

4.6

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