G2 Vendor Directory

Conversational Marketing

144

Products

83.2K

Total reviews

4.6

Avg. rating

HubSpot Marketing Hub by HubSpot leads the Conversational Marketing category with a 4.4 rating from 16,006 reviews. HighLevel has the strongest momentum in the category, up -83.8% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Conversational Marketing.

LLM citations · Conversational Marketing

Source: G2 review data

Key stats

HubSpot Marketing Hub

HighLevel

Small Business

Category trends

How the Conversational Marketing market is moving, from G2 review and Grid data.

Which products are most adopted?
1
HubSpot Marketing Hub4,435 2
ActiveCampaign3,731 3
Fin1,149 4
Qualified1,052 5
Drift660
Which products are growing fastest?
1
HubSpot Marketing Hub68 2
360Dialog29 3
Qualified22 4
6sense Revenue Marketing6
Which products climbed the Grid most?
1
360Dialog65 2
SalesCaptain46 3
Sender.net26 4
Jotform AI Agents18 5
Voxie8
Which products are reviewers switching to?
1
Qualified369 2
ActiveCampaign255 3
Birdeye126 4
Customers.ai114 5
HubSpot Marketing Hub108
Which products do enterprises choose?
1
HubSpot Marketing Hub246 2
Qualified207 3
Drift112 4
6sense Revenue Marketing100 5
Birdeye99
Which products do mid-market buyers choose?
1
HubSpot Marketing Hub1,789 2
Qualified725 3
Fin373 4
Drift325 5
ActiveCampaign235
Which products do small businesses choose?
1
ActiveCampaign3,459 2
HubSpot Marketing Hub2,375 3
Fin730 4
Tidio496 5
Podium368

Fastest growing

Ranked by G2 Momentum score.

1

HighLevel

by HighLevel · 654 reviews

4.6
2

Qualified

by Salesforce · 1,568 reviews

4.9
3

Jotform AI Agents

by Jotform · 839 reviews

4.5

All products

Ranked by G2 Grid position.

1

HubSpot Marketing Hub

by HubSpot · 16,006 reviews

4.4
2

Qualified

by Salesforce · 1,568 reviews

4.9
3

ActiveCampaign

by ActiveCampaign · 14,827 reviews

4.4
4

Birdeye

by Birdeye · 4,288 reviews

4.7
5

Storylane

by Storylane · 1,633 reviews

4.7

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