G2 Vendor Directory

Iterable

#8 in Personalization

San Francisco, CA

1

Products on G2

840

Total reviews

4.4

Avg. star rating

  • Iterable ranks #8 in Personalization.
  • Reviews across Iterable's portfolio declined 75.4% quarter-over-quarter.
  • Iterable's 1 product span 10 categories on G2.
  • Mid-Market is the largest segment among reviewers, at 55.8%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Iterable's products.

Page views and citations · Iterable

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Intuit Mailchimp

52 switched
2

Salesforce

26 switched
3

Adobe

17 switched
4

Oracle

15 switched
5

Customer.io

13 switched

Losing to

Based on reviewers of other products who said they switched from Iterable.

1

Braze

10 switched
2

Bloomreach

7 switched
3

Attentive

5 switched
4

Customer.io

4 switched
5

HubSpot

3 switched

Key stats

-75.4%

#8

10

Mid-Market

2013

873

San Francisco, CA

Adoption by company size

SegmentShare of reviews
Small Business27.2%
Mid-Market55.8%
Enterprise17.0%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4474.2
2025 Q122.3
2025 Q2314.5
2025 Q3184.5
2025 Q4674.1
2026 Q194.1
2026 Q2614.4
2026 Q3154.4