G2 Vendor Directory

WhatCounts

by Zeta Global

14

Reviews

3.4

Star rating

#151

Rank in Email Marketing

Pros and cons

Pros

    Cons

      Traffic & LLM citations

      Monthly G2.com page views and citations by AI answer engines for WhatCounts.

      Page views and citations · WhatCounts

      Source: G2 review data

      Losing to

      Based on reviewers of other products who said they switched from WhatCounts.

      1

      RGE Studio

      1 switched
      2

      Listrak

      1 switched
      3

      Intuit Mailchimp Email Marketing

      1 switched
      4

      MoEngage

      1 switched
      5

      Net-Results

      1 switched

      Key stats

      —

      -21

      Mid-Market

      4

      Adoption by company size

      SegmentShare of reviews
      Small Business14.3%
      Mid-Market64.3%
      Enterprise21.4%

      Quarterly history

      QuarterReviewsStar rating

      Satisfaction ratings

      Ease of Use7.1
      Ease of Setup8.6
      Quality of Support8.1
      Meets Requirements8.1

      What reviewers say

      Simple to use, good for new trainees

      3.0

      “You don't have to be an expert to build and deploy ad campaigns or email blasts. Very simple to use. If you have a new reporter making the jump to digital editor, this is ideal for them to use. It also gives you a simple way to connect to contests, making it easy to record and s”

      Independent Business Owner