Squid
Reviews
Star rating
Rank in Visitor Identification
Pros and cons
Pros
- Customer Support
- Insights
- Ease of Use
- Helpful
- Easy Setup
- Analytics
Cons
- Missing Information
- Time Delays
- Cost Management
- Time-Consuming
- Poor User Experience
- Plan Limitations
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 100.0% |
| Mid-Market | 0.0% |
| Enterprise | 0.0% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q2 | 6 | 5.0 |
| 2025 Q3 | 4 | 4.6 |
| 2025 Q4 | 3 | 4.5 |
| 2026 Q2 | 1 | 5.0 |
Satisfaction ratings
What reviewers say
Effortless User Insights, Game-Changer for Small Teams
“I love Squid because it identifies users without them having to fill out a form, which is a major friction point in marketing. This feature allows me to get valuable visibility into who the users are and what they're doing on my site and apps without asking them to give up their ”
Outstanding Service Backed by Nonstop Innovation
“Outstanding service backed by nonstop innovation, fresh ideas, and a team that genuinely cares about helping our business grow. Squid consistently brings new ways to improve our marketing, uncover insights, and elevate how we convert traffic into real leads. Their passion for the”
The secret tool in my marketing arsenal
“The person-level identification is impressive. I can actually see who's visiting my site with names, companies, contact details which is supercool and I can easily connect it to Hubspot and get the leads in there without making them fill out forms. Setup took literally 2 minutes”