G2 Vendor Directory

Bing Webmaster Tools

by Microsoft

42

Reviews

4.3

Star rating

#38

Rank in SEO Tools

Pros and cons

Pros

  • Ease of Use
  • SEO Optimization
  • Time Saving
  • Detailed Reporting
  • Keyword Ranking
  • Valuable Insights

Cons

  • Layout Issues
  • Integration Issues
  • SEO Limitations
  • Outdated/No Updates

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Bing Webmaster Tools.

Page views and citations · Bing Webmaster Tools

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Bing Webmaster Tools.

Key stats

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56

Small Business

1

Adoption by company size

SegmentShare of reviews
Small Business76.2%
Mid-Market19.0%
Enterprise4.8%

Quarterly history

QuarterReviewsStar rating
2025 Q314.5

Satisfaction ratings

Ease of Use8.6
Ease of Setup8.6
Quality of Support8.0
Meets Requirements8.5

What reviewers say

Solid free tool for Bing SEO insights, but limited compared to Google

4.5

“The ease of implementation is solid - getting started was straightforward and connecting my site took just a few minutes. I appreciate the number of features for a free tool, especially the crawl error reports and keyword data. The ease of use is reasonable once you get familiar ”

Senior Digital Marketing Executive

Best for Bing SEO

5.0

“Helped me to showup my site on Bing search engine additionally easy to use navigation.”

Campaign Manager

Undervalued SEO Tools

5.0

“Bing Webmaster is an excellent SEO tool to measure my website performance, to do backlink analysis, and get insights about how my website perform on SERPs.”

Head of Digital Marketing