G2 Vendor Directory

SEO Tools

179

Products

34.2K

Total reviews

4.5

Avg. rating

Semrush by Adobe leads the SEO Tools category with a 4.4 rating from 4,293 reviews. ClickRank has the strongest momentum in the category, up -71.4% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in SEO Tools.

LLM citations · SEO Tools

Source: G2 review data

Key stats

Semrush

ClickRank

Small Business

Category trends

How the SEO Tools market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Semrush3,748 2
SE Ranking1,529 3
BrightEdge901 4
Birdeye893 5
Conductor805
Which products are growing fastest?
1
BrightEdge23 2
SearchAtlas19 3
Rivalist10
Which products climbed the Grid most?
1
Quattr81 2
Similarweb Search Intelligence26 3
Rankability14 4
SEOptimer8 5
Ahrefs8
Which products are reviewers switching to?
1
Semrush378 2
SE Ranking305 3
SEO PowerSuite96 4
Ahrefs76 5
Conductor70
Which products do enterprises choose?
1
BrightEdge354 2
Conductor288 3
Semrush240 4
Siteimprove145 5
Birdeye137
Which products do mid-market buyers choose?
1
Semrush1,034 2
BrightEdge343 3
Birdeye281 4
Conductor245 5
Ahrefs214
Which products do small businesses choose?
1
Semrush2,322 2
SE Ranking1,321 3
RankIQ531 4
SEO PowerSuite490 5
Surfer487

Fastest growing

Ranked by G2 Momentum score.

1

ClickRank

by ClickRank · 169 reviews

4.7
2

SearchAtlas

by Search Atlas · 164 reviews

4.6
3

Rankability

by Rankability · 20 reviews

5.0

All products

Ranked by G2 Grid position.

1

Semrush

by Adobe · 4,293 reviews

4.4
2

Google Search Console

by Google · 517 reviews

4.7
3

Birdeye

by Birdeye · 4,288 reviews

4.7
4

SE Ranking

by SE Ranking · 1,619 reviews

4.7
5

Conductor

by Conductor · 827 reviews

4.5

Showing 5 of 179