G2 Vendor Directory
775

Reviews

4.3

Star rating

#1

Rank in Social Networks

Pros and cons

Pros

  • Sharing Content
  • Global Connectivity
  • Ease of Use
  • Networking
  • Social Connectivity
  • Advertising

Cons

  • Excessive Advertising
  • Privacy Issues
  • Scams
  • Content Quality
  • Misinformation
  • Limited Visibility

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Facebook.

Page views and citations · Facebook

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Facebook.

Key stats

-40.9%

50

Small Business

1

Adoption by company size

SegmentShare of reviews
Small Business62.8%
Mid-Market22.8%
Enterprise14.4%

Quarterly history

QuarterReviewsStar rating
2024 Q493.6
2025 Q144.1
2025 Q215.0
2025 Q394.7
2025 Q4114.6
2026 Q1124.7
2026 Q2224.3
2026 Q3134.7

Satisfaction ratings

Ease of Use9.0
Ease of Setup8.7
Quality of Support7.6
Meets Requirements8.8

What reviewers say

Easy Business Connections and a Strong Professional Presence on Facebook

5.0

“What I like best about Facebook is that it makes it easy to connect with employees, clients, customers, and potential applicants. It is also a useful platform for sharing business updates, recruitment posts, and company activities while building a professional online presence.”

HR Senior Staff

Facebook: A Highly Useful Utility and Practical Digital Directory

4.0

“The Facebook app remains a highly useful utility, even as its cultural role has shifted from a trendy social network to a practical digital directory.”

adminstrative assistant

Easy Communication and Great Groups for Networking

5.0

“It makes it easy to communicate with friends, family, and colleagues. I also like the groups for networking and learning, and similar purposes.”

IT Support Specialist