G2 Vendor Directory

LinkedIn Marketing Solutions

by LinkedIn

269

Reviews

4.0

Star rating

#8

Rank in Visitor Identification

Pros and cons

Pros

  • LinkedIn Integration
  • Ad Management
  • Ease of Use
  • Lead Generation
  • Time-saving
  • Easy Setup

Cons

  • Expensive
  • Limited Features
  • High Subscription Cost
  • Not Intuitive
  • Filtering Issues
  • Integration Difficulty

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for LinkedIn Marketing Solutions.

Page views and citations · LinkedIn Marketing Solutions

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from LinkedIn Marketing Solutions.

Key stats

-100.0%

28

Small Business

2

Adoption by company size

SegmentShare of reviews
Small Business44.2%
Mid-Market39.4%
Enterprise16.4%

Quarterly history

QuarterReviewsStar rating
2025 Q144.3
2025 Q254.7
2025 Q324.5
2026 Q115.0
2026 Q244.0

Satisfaction ratings

Ease of Use8.3
Ease of Setup8.1
Quality of Support7.9
Meets Requirements8.5

What reviewers say

Precision Targeting, But Pricy for Small Budgets

5.0

“I like LinkedIn Marketing Solutions for its high-quality audience targeting for B2B marketing. It allows me to target users based on professional attributes such as job titles, seniority, industry, company size, skills, and employer, making it more effective for reaching decision”

Marketing Consultant

Effortless Lead Gen with Stellar Integration

4.5

“I find LinkedIn Marketing Solutions easy to use, and it’s been great for reaching a large audience and connecting with real, active people. I also really appreciate how well it integrates with lead-processing platforms like Convertr, which lets us validate email addresses and cle”

Manager, GTM

Enhances B2B Reach, Needs Navigation Improvement

4.0

“I like that LinkedIn Marketing Solutions helps B2B buyers decide from the content they see across both organic and sponsored content. It's great that I can run thought leadership ads and monitor account-based marketing insight via the LinkedIn tool.”

Manager