AdRoll ABM (Formerly RollWorks)
Reviews
Star rating
Rank in Account-Based Advertising
Pros and cons
Pros
- Ease of Use
- Audience Targeting
- Targeting
- Intent Data
- Customer Support
- Helpful
Cons
- Learning Curve
- Missing Features
- Limited Features
- Campaign Issues
- Targeting Limitations
- Integration Issues
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 27.4% |
| Mid-Market | 57.9% |
| Enterprise | 14.7% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 2 | 4.5 |
| 2025 Q1 | 8 | 4.4 |
| 2025 Q2 | 5 | 4.4 |
| 2025 Q3 | 8 | 3.9 |
| 2025 Q4 | 46 | 4.2 |
| 2026 Q1 | 34 | 4.3 |
| 2026 Q2 | 46 | 4.0 |
| 2026 Q3 | 8 | 4.8 |
Satisfaction ratings
What reviewers say
Easy-to-Use ABM Automation
“I like how easy AdRoll ABM is to navigate, view journey stages, and follow the automation section. The pre-built Salesforce reports are helpful, and the Salesforce integration centralizes our ABM efforts and notifies a BDR when one of their key accounts shows high intent, instead”
Powerful Targeting and Easy Setup, with Room for More Guidance
“I like being able to target companies directly and dynamically from Salesforce, and use the integration with Claude to query data and evaluate ROI. The onboarding service and rep were excellent, and the initial setup was very easy.”
A Valuable Platform for Account-Based Marketing and Display Advertising
“We particularly value the audience targeting capabilities, ABM functionality, and the ability to manage display advertising efforts within a single platform. The reporting provides useful insights into campaign engagement and helps us understand how target accounts are interactin”